Insurance Company Program Example

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An insurance company was hosting their yearly independent broker conference. The independent brokers were under increasing pressure from new players in the insurance industry such as banks and direct sellers. The insurance company was hoping to raise the morale and introduce a new, simplified quoting manual for their brokers.

We were responsible for creating a two-hour program that dealt with these issues and provided a fun break from their meetings.

Using the "High-tech Treasure Hunt" as the basis we created a theme suitable for the situation. It went like this:

There had been a terrible fire and flood in the forests of Banff. The forest creatures had all had their homes destroyed in the carnage.  Thankfully, they were all insured.  Unfortunately, however, they were insured by direct sellers and banks and definitely were not getting the service they were entitled to.  To save face, the insurance industry had sent in the independent brokers to assess the situation and help out.

The brokers were tasked with finding the locations of the homes and assessing the damage. Unfortunately all that was available were scraps of messages and cryptic notes that washed a down the river from the disaster site. Using these they needed to find the locations.

Using compass bearings, radio beepers, pacing and other clues in the forest, the brokers found the different locations.  These locations were actual homes of the area's animals such as woodpecker holes, ground squirrel burrows, elk bedding sites and so on. In order to incorporate the new manual in the activities, we required to brokers to furnish new quotes for the various creatures.  A ground squirrel burrow was the equivalent of a three-bedroom bungalow and so on.

Along the way, they also participated in challenge activities such as a mock rescue of an injured companion and a crossing of flooded ground.

The whole thing was done in the form of a friendly competition. Teams gained points by discovering the locations and answering questions about the area.

The result was a group of happy, excited brokers ready to get in to the next round of meetings.